[Beauty of Joseon] Dynasty Cream 50ml

A harmonious blend of deep moisture, radiant glow, and fortified protection. Say goodbye to dryness as you embrace lasting hydration with a gentle finish   Key ingredients Rice bran water 29% Rice bran is the finest inner bran of milled rice. In the Joseon Dynasty, rice bran water was used like the toner of today. It was called ‘Beauty Water’, used for beautiful skin. Rice bran, rich in amino acids, minerals, and vitamin E, helps to keep the skin moist and healthy. Ginseng root water 5% Ginseng is the most important herbal ingredient in Korean history. In the Joseon Dynasty, it was called ‘Shincho’, meaning herb from the gods. The rich saponin contained in ginseng helps to make the skin healthier and more energized. Squalane 2% Squalane, which has properties similar to sebum, helps to balance oil and moisture and acts as a moisture barrier to protect the skin from external stimuli. Niacinamide 2% Niacinamide is a water-soluble B vitamin. It helps to prevent excessively dry or oily skin by regulating sebum secretion.